After a near nine-year absence, a beloved handheld item is making a permanent comeback to fast-food outlets across the country. Starting July 10, 2025, the popular chicken wrap will once again be available on everyday menus — a response to sustained customer demand and evolving dining habits.
What’s Coming Back
The returning menu item features a crispy white-meat chicken strip wrapped in a warm flour tortilla, topped with lettuce and cheese. Customers can choose between two flavor profiles — Spicy (with a bold habanero kick) or Ranch (a creamy, garlic-onion blend). It will be offered both a la carte and as part of a combo meal that includes fries and a drink.
Why Now? Fan Power Meets Strategy
Originally introduced in the mid-2000s and discontinued in 2016 due to kitchen workflow issues, the wrap has enjoyed a persistent following. A surge in social media petitions, dedicated campaigns, and consistent fan outreach—including a Change.org petition with nearly 19,000 signatures—played a major role in its return. One devoted fan launched a Facebook group and reminisced about making home versions, while viral clips from international locations where it remained on menus garnered more than 1.4 million views.
The relaunch also ties into a broader business approach. With inflation nudging consumers toward smaller, more affordable meals, the chicken wrap’s modest size and competitive pricing make it well-suited to current market needs. It also helps the company strengthen its presence in the fast-growing chicken category, which is outpacing beef globally.
Ahead of the wrap’s return, the company introduced a new McCrispy Strip earlier this year—now finally the protein at the heart of the wrap — and upgraded kitchen tools and processes to ensure speedy preparation across all locations.
Looking Ahead
The wrap will now be a permanent fixture on the menu, available at all U.S. restaurants starting July 10. To build excitement, the company has also launched a digital experience—SnackWrapFiles.com—showing behind-the-scenes content and messages from fans and the brand team.
